MZ Berger Acquires Renato

February 14, 2012

BETTERSKILLS has learned that the Renato brand has been acquired by MZ Berger, better known as the design, marketing and manufacturer of watch brands that include Elgin, XOSkeleton and Sharp as well as the licensed manufacturer of several trademarks including Disney and Paul Frank. They also own the name Gruen.

Koi of was the first to announce that MZ Berger was the new owner on the watchlords website.

APPARENTLY the official announcement of the acquisition was supposed to take place yesterday but has, for some reason, been delayed. Here’s what we do know:

All but 65 people have received refunds for the long delayed Tourbillon and 61 are waiting for a new tourbillon due out later this year.

There actually was an issue with the Seagull made movements that delayed delivery an not meddling by Invicta Watch Company

Financial issues due to the week economy and the federal bankruptcy case involving Scott Rothstein who owned a portion of Renato tied up cash flow resulting in problems meeting financial obligations for a period of time.

Renato will return to ShopNBC some time around April 1st, 2012 as well as other venues due to the market share the new owners have.

After the announcement on WL, One of the first results for “renato and MZ Berger” is a long sold out Renato at ShopNBC. Interestingly enough, the warranty is provided by MZ Berger.

More information as this story develops.

3 Responses to “MZ Berger Acquires Renato”

  1. Lies All Lies!!! Says:

    So does this mean Wal-Mart will be offering Renato now? Displayed right along side of those “quality” Elgin and Sharp watches? This was the big plan that would make Renato Timepieces double in value overnight?

  2. Larry Says:

    Saw them on Shop NBC last night and while a couple of the watches looked pretty good; there was nothing that warranted the prices they were asking. Also, the woman that is the company representative did not seem to have the neccesary tools to be the frontman..(no pun intended).

    I am very doubtfull that this will be a successfull venture.

  3. Crappy Flan Says:

    Whatever you do, don’t ask Avi or Blow-Nato any C/S questions, unless you have at least 4 mos to spare for a response.

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