WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

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I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

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Why in the world would Invicta trademark map locations?

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SOME people have turned over stones regarding Invicta Watch Company claims; Koi of watchlords has rolled over a boulder.

It turns out Invicta’s Technical Brand Manager, one of three faces of the brand on ShopNBC, is also a graduate of con college! Mr. Davis was convicted of aggravated robbery in Montgomery County, Ohio in June of 1984.

Aggravated robbery is defined as “the taking of anything of value belonging to another from the person of another or that is in the immediate control of another when the offender intentionally inflicts serious bodily injury.”

I know what you’re thinking; “What’s serious bodily injury?”

It is defined as “bodily injury which involves unconsciousness, extreme physical pain or protracted and obvious disfigurement, or protracted loss or impairment of the function of a bodily member, organ, or mental faculty, or a substantial risk of death.”

He was sentenced from 5 to 25 years. Who knew Davis was living a thug life( like Tupac thug life?! While he may have been a badd ass on the streets, Mr. Davis appears to have been a model prisoner as he served only 53 months and change, completing parole in 1990.

I’M of the opinion that the man served his time and this was nearly a quarter century ago, and in recent years is only guilty of being a jagoff; Michael “fuckin” Davis deserves a second chance.

But its still funny to find stuff like this in light of Mr. Davis preaching about “hater” sites and people making things up – especially from a convicted felon.

MIGHT the exit of Jim Skelton from ShopNBC be due to eroding watch sales?

Just days after ShopNBC released Q4 results for 2010, Mr. Skelton disappeared from the airwaves and neither side is saying anything of substance. You’ll remember that I speculated he would be gone a year ago following a series of bizarre, on-air actions and statements in October of 2009 after the announcement that Tim Temple was being brought back to the network who had fired him six years prior. What followed were twelve months that saw one Invicta flop and scandal after another. But dead watches and hands that fell off were not limited to Invicta as other brands sold by the network arrived in non-working order to customers. Mr. Skelton continued his hostile behavior, famously throwing a ruler on the set and teasing Larry Magen about his dye job to the point that Mr. Magen snapped on the air. Mr. Skelton was also absent for long stretches of time, leading many to believe that the end of the Skelton era had arrived. Upon his return he began calling out this blog as well as individual members of the Watchlords forum as well as adopting a very snide tone with his forum membership.

As people complained on watchgeeks about inferior products and misleading statements used to sell the watches they were systematically banned or bullied by the Yellow shirt enforcers into silence on the Watchgeek forum. But these heavy handed actions didn’t stop the descent; seemingly generating more. As the one year anniversary of my original blog approached, Mr. Skelton started bragging about signing a long term, no cut contract.

EVEN I was surprised when I saw the news. I assumed I had seemingly made the correct case but was off by a year. I did forget about the earnings call and so I took a look at the earnings information released by VVTV. At first I was equally shocked about the 6% decline in watch sales against the same time period last year at the psychological height of the depression. But is it really that shocking? The former individual owners of Watchgeeks, as well as others who I’d consider friends of this blog, usually downplay my suggestion that Shop watch sales were driven primarily by Watchgeek membership and it has always been thought, albeit anecdotally, that all of the testimonial calls into Mr. Skelton’s shows were plants. But in a thread on WG concerning Mr. Skelton’s split with Shop, we seem to have proof:

A friendship developed on email, and we would exchange idea’s and questions on the timepiece’s. One day Jim emailed me and asked to call into the show, as a customer, who, wanted to express feelings about timepiece’s and invicta models and my experience’s with them.

I called in several times, regarding many timepiece’s and vendor models as well.

I don’t think it is a stretch to believe that Mr. Skelton had bonuses tied to sales and he was not your ordinary shopping channel host. He was a cheerleader and apologist for Invicta long before he ever came to TV, possibly with a retail background. By some accounts a hand picked successor to Tim Temple by Eyal Cool J. Temple who, supposedly wanted more control over product and to push the higher-end. But realistically the margins are much smaller with those classes of timepieces. It makes a lot more sense to sell a Chinese assembled watch marked “Swiss” at several times it’s actual unit cost. Reaching out to just a few dozen individuals like the person quoted above would not only generate sales because of an implied “friendship” but would push other members into making multiple purchases as well; specifically shut ins and individuals with little or no self esteem and a need to belong.

BUT the decline in sales doesn’t fall completely on Mr. Skelton. ShopNBC advertised diamonds on watches that were actually crystal; they marketed Chinese made watches as having a Swiss pedigree; they used a man-made composite of sandstone and marketed it as natural; they sold turquoise dial watches that were a cheap mineral alternative and they sold watches that featured hands that fell of. People started criticizing the fact that every hyped model was just a different color dial or rubber instead of a steel bracelet like the previous version. Again, the complaints grew louder and those voices disappeared. Michael Davis, at the time a Watchgeek owner and still the Technical Brand Manager for Invicta, issued the now famous edict – there is no free speech at Watchgeeks.

There isn’t a doubt in my mind that people tired of getting products that were advertised as something they were not and that they tired of the heavy handedness of the forum. I’d expect a decline in sales to follow. Need more proof? Just take a look at how outrageous his sales presentations became.

IT was my belief in the fall of 2009 that Mr. Skelton would soon be benched. It didn’t come to pass on the original timeline. But now it has, and if we work backwards with a little math based on Mr. Skelton’s own comment on that original blog, he signed in late September or early October of 2009. I’d expect that to run one year, which would have placed his resigning again in that same September / October timeframe. It is now the end of March which would make a late September signing the 6 month mark. I do believe he is going to end up on WoW.tv or an Invicta launched channel. And I think a lot of people will follow him there and he’ll be just fine. Free of the employer oversight that seemingly burned him so many times over the past few years.

Will it be 6 months from now? Is that the real Watch Commander on Twitter claiming to be in Minnesota or an impostor?

Will ShopNBC even be around 6 months from now?

On February 19th I am launching my own WorldofWatches.TV shopping show, it will be broadcasting live every Saturday and Sunday from 6pm to 9pm Eastern Time on Direct TV channel 227. I hope you and your friends and family will watch me.

Thanks,

Lior Ben-Shmuel
President & CEO
The SWI Group

BETTERSKILLS can confirm that Swiss Watch International is indeed launching it’s own televised watch program as well as a streaming version on the Internet.

THIS move comes on the heals of the FCC approval of the NBC Universal/Comcast merger and weeks after a proposed ShopNBC stock offerings. One wonders how this new televised shopping outlet affect Invicta and the distant third home shopping network sales. World of Watches is the premier “Deal of the Day” site and moves quite a few high end brands, like Wyler, as well as their own house brands, like Swiss Legend, Jaques Lemans and Triumph. WoW routinely moves quite a bit of Invicta merchandise typically way below ShopNBC pricing on even current Shop stock.

IT’S no secret that a lot of people are tired of the constant Invicta cavalcade on ShopNBC which is starting to look as ridiculous as the “Shopping Is A Feeling ” scene in the movie True Stories.

I’d long thought that this would be an Invicta move. Looks like SWI flanked them.

BACK on February 3, 2010, Jim Skelton mentioned that he was designing a line of art deco inspired timepieces while presenting Stuhrling Original watches opposite Larry Magen.

Since then, Invicta has launched the Imperious line which they originally claimed they were only financing until google searches revealed that Imperious was actually just another
Activa; a trademark owned by Invicta Watch Company. It has been the
subject of open speculation that ole Jimmy Skelton was actually the designer behind this line. I actually forgot even reporting Skelton’s revelation so many months ago. That was until I was wandering around a Borders and came across the book, 1001 Watches. Skimming through it, I found what might be the impetus and inspiration for the worst model from
Imperious, the Jail Bait Jail Break.

It’s been panned by even the most clueless of WIS as uninspired and ridiculous. A true caricature of oversized wrist bound ‘extreme’. When I read the accompanying description and it identified this as an ‘Art Deco’ piece, I remembered Jim’s announcement. I present the Vachron Constantin Montre a volets from 1930.
The ‘bars’ are actually blinds that hide the face, but when open offer a similar look to ‘prison bars’. One thing is for sure, the designer of the Jail Bait Jail
Break
really doesn’t understand the “art deco” era or how to reinterpret those design elements. When the first photos of the Jail Bait Jail Break hit the Net it found very few fans. On the Invicta financed watchgeeks, the majority had nothing nice to say so the thread was noticeably light. Since the reveal we’ve seen a lot of pictures of the X-Wing and Shattered and the price has been halved on some models of the unbalanced Gearhead, even as many early buyers of the overpriced models attempt to dump them on Geeks. WE
seem to have a clue as to where that most obtuse Jail Bait Jail Break design came from, now the question is when will it air and how poor will sales be?

THE indisputable truth has been revealed – Invicta “Sandstone” dials are faker than a Real Housewife of Beverly Hills tits!

WE can thank Koi of watchlords for supplying the definitive proof.

ONE can almost hear the cries of the Watchgeek cheerleaders, “Who cares, if you like it!?” I tend to think that train has long left the station. A plastic dial with metal flakes and sand is not “Natural” sandstone.

http://watchlords.forumotion.net/t7632-invicta-sandstone-dial-report

AFTER months of hype and titillation by everyones favorite urbane fashionlessnista, Jim Skelton, the public finally got a glimpse of the much anticipated Invicta
Imperious Jail Bait Jail Break. After the abject failure of the initial InvictaImperious offer, the Gearhead, many wondered if the other proposed models would see the light of day. They have, and boy, are my eyes sore. It’s been speculated
that Mayor McCheesy is the designer behind this line and I have to say – a case could be made. They are obtuse and gaudy and lack any real balance or cohesion as a collection. The fuck is Eyal Laylo thinking to bankroll watches designed by a retail store manager?
Look at his image – I don’t think he could properly design a pile of dirt. Of the four models, the absolute worst of the bad bunch is the Jail Bait Jail Break. From the unaesthetic sideways dial layout that includes a labeled Date arrow
pointing to a nearly impenetrably opaque acrylic dial that obscures
the date wheel to the ridiculous, dare I say, laughable ‘prison’ bars, this thing is the most uninspired, cliche piece that the Invicta Watch Company has churned out yet. I thought Invicta
clearly crossed the taste line with the ARSEnal and the plate sized Sea Hunter, but at least those things still resemble legible timepieces. This thing is the horological equivalent to the Pontiac Aztek. It’s going to be real fun to see who gloats on the various
websites about buying one; more fun still to see actual wrist shots and imagine the chode walking around and flosing the wristshit at their local Walmart trying to impress chicks who are hanging around and waiting for their Valtrex prescriptions to be filed. I cannot wait to see the inital price and watching the trajectory as it bottoms out. That’s going to be some Must See TV. MY nine year old son likes mechanical and automatic watches, and I’ve assembled a nice little collection for him that includes a rose gold Sandoz and a Mil issue Hamilton from 1973. He likes to help me decide what watch I’m going to wear on the days I switch up, and you know –
he’s usually right on. So I asked for his impression. “What do you think of this watch?” “It’s hideous and disgusting – no real man should ever be caught wearing that thing! It’s
G-A-Y…” I gave him that disapproving look as I have a lot of lesbian friends and he acknowledged my grievance. So I offer a qualification and direction “Listen buddy, it’s so gay that gay
people are like – Jesus Christ, that thing is way too gay!”