watchgeeks.nyet

July 15, 2014

I’ve been peripherally following the milestones and hiccups in the world of TV horology and was aware that Invicta’s primary propaganda tool, watchgeeks.net, had been down for some time.

On a whim, I checked in today and saw this message from Invicta Watch Company CEO, Eyal Lalo:

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The explanation jumps right out at me:

“We were not supplied with the required codes necessary to serve the site and the existing content was blocked from our access.”

“In this past week, we then discovered, that the entire database had been intentionally erased this destroying the platform we worked so hard to diligently preserve for you to enjoy.”

The page auto-directs uses to Invicta’s Facebook page.

THIS statement seems to imply that someone maliciously took down watchgeeks and the inference to be made is that former Technical Brand Perception Manager, Michael Davis, would be the culprit. He was the administrator of the website and he publicly rage quit back in April.

In Davis’ Facebook post from June 21st, he makes mention of the neglect of the site:

“I tuned over the daily administration and maintenance of WatchGeeks to Invicta about a month ago when they would not come to terms with me over the ongoing work needed to keep it running. “

BUT interestingly, he seemed to still have enough access to state that “…(Invicta) have done absolutely no maintenance or work on the site (which is the reason why there is 3,000 membership requests sitting in queue that have not been processed).”

He went on to say that “…sooner or later that site will come crashing down.”

While I do think he’s a shithead, evidenced by his proclivity to use the ban hammer while at geeks and that threatening website directed at Koi over at watchlords; his malicious act of sabotaging watchgeeks?

Nope.

In reading through Davis’ Facebook posts, it’s clear that he just had enough of ShopHQ and Invicta.

Why?

Maybe because they send Invicta rep, and former model, Ryan Johnson to all of the remotes in sunny tropical locations while Davis stews in the Minnesota studio like Bumble the Yeti at 3:30am.

Was he tired of the constant attacks and references to his past? Maybe the guy that called in live to a Davis and Temple show and claimed he robbed bowling ally to support his Invicta addiction was the straw that broke the camels back.

I think the site was deliberately left to rot. Maybe that mail I got back in 2010 about a supposed watchgeeks social network on ning really was a strategy and not a hoax?

Watchgeeks turned into a means to an end for Invicta. A place where dissent could be squashed through deliberate and calculated attacks on character and fellow members were whipped into a frenzy to belittle and run off ‘negative’ posters. It was used to marginalized and ostracize critics. It became a point of control. And the artifacts and proof posted by pissed off consumers could easily be deleted.

But times changed. Social media changed. What once was possible to control was not as people took to social media and messageboards and eviscerated Invicta for their poor quality and misrepresented products. Hardcore Invictards abandoned the brand and nearly all of the folks that used to routinely threaten and attack me on this blog were either kicked off of watchgeeks as they were no longer useful and disappeared or they have become vocal Invicta critics because they saw the light.

As new leadership takes the reins at ShopHQ, I wonder how much longer Invicta will air on the network. It’s the same product, over and over. How many different color combinations can you put on a Bolt and act excited about?

A new social media strategy may be exactly what Invicta needs to again become relevant in a genre crowded with the addition of micro brands. In killing off watchgeeks they can further distance themselves from all of the bad karma that geeks generated. In suggesting that it was taken down maliciously, they attempt to create animus toward Davis and his ‘solopreneur’ endeavors for the remaining diehards obsessed with post counts.

The death of watchgeeks could be the clean break and reboot that the Invicta watch company needs.

I think it’s too late.

//smt/