The Future of WOW.tv

March 19, 2013

BASED on a recent thread over at Watchlords, one cannot help but wonder if WoW.tv’s days are numbered. The Ustream infomercial-as-shopping network is no longer being carried on several cable systems, including Time Warner, FiOS or Dish. A look at wowtv’s website reveals that they are only on DirectTV.

WHAT can we attribute this pull back in spending to? Might it be a result of the losses incurred by SWI’s unsuccessful litigation attempting to take the trademark “Swiss Made” away from the
Federation of the Swiss Watch Industry?

OR might it be the result of the new owners of SWI, Clearlake Capital Group. There has been some speculation that the sale was necessary because of the fight with the Swiss Federation but with this new infusion of capital (and new board members) it may just be nothing more than a change in direction. It could be possible that the cost to included the programming on the cable networks is far more than the actual returns. Couple that with the salaries of the hosts and you have to wonder how much ROI there is even if it is streamed exclusively via the Internet.

In any event, what once seemed a potential challenge to ShopNBC watch sales now looks to be little more than a vanity, basement Internet show.

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