IN a marketing move that seems to have fallen flat, the Invicta Watch Company created a rig with cameras to be slung under a weather ballon and launched it. The result: they could have achieved the same result at the local, Hollywood Florida Olan Mills.

I’m not sure exactly what the expectation was other than attempting, all be it way too belatedly, to ride the coat tails of the Felix Baumgartner record breaking jump that occurred back in October.

Details are lacking on the Invicta news page which is interesting because one would think Invicta would be milking this for all that it’s worth, I mean as much as sending watches up on a weather ballon can be milked. Of the 36 timepieces sent up, only pictures of three have been released by Eyal Lalo. Might the others be suffering from failing movements? Might hands be falling off on the edge of space as they appear to do here on Earth? Surely if the images and the high speed video that is promised do not show up, the conspiracy theories will follow.

One suspects that these timepieces will probably be sold at a premium with an official certificate of authenticity that they have been on the edge of space, along with t-shirts and other products.

The public is speaking and not very favorably:

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WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

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I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

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Why in the world would Invicta trademark map locations?

EVEN though Jim Skelton has been reduced to “hosting” a Ustream show, he still feels the need to lash out at Tim Temple. Posted on Watchgeeks was a thread entitled Presentation Skills Advice for All TV Hosts wherein the poster questions the behavior of TV presenters that fawn all over the product as disingenuous.

Moby Dickweed surfaces to add his two cents to the discussion. And what he states is revealing on several levels:

You can ask Michael.. I kiss no one’s butt, and I’ll be brutally honest about the products that I am asked to sell. If I lose the inter-office battle to air an item (again.. I no longer have to battle about this these days), I have been known to even go as far as to mock the product on the show. Of course that is an EXTREME case (remember the faux chrono?? Remember when they tried to slip one single Stauer into my show???).

Skelton seems to be stating that he was trying to exercise more control over what product aired. This was reportedly the same mistake that Temple supposedly made which ultimately led to his dismissal. This would seemingly contradict Skelton’s initial statements that the breakup was mutual – something that anyone with a brain in their head knows was not true. But one has to wonder if his behavior on WG and taking of fights to the SNBC airwaves; his alleged misuse of personal information and his other on air antics and statements didn’t lea to his demise. Maybe it all came down to arguing over product.

His next statement of “have(ing) been known to even go as far as to mock the product on the show” probably didn’t put him in the good graces of management. It also seems to suggest that if he was bold enough to “mock the product” that when news of Temple’s return to SNBC became public that his erratic behavior that I detailed and was attacked for was surely his “mocking” of the network brass.

I am also surprised that Michael Davis would allow Skelton to dismiss Stauer considering Invicta shares airtime with the brand. It’s funny, I don’t disagree that Stauer is a real stretch, yet Skelton ignoring the fact that he was there to sell seem to be what got him tossed out. Temple gets it and that’s why he has his job back.

And it’s why Skelton is on Ustream.

AFTER much talk of “changing the game” and a big countdown on his Public Figure Facebook page, Jim Skelton made the announcement that Betterskills had speculated on months ago; that he would join Lior’s fledgling World of Watches TV that is streamed live on Ustream and on the satillite infomercial channel. Jim will be sharing Ustream bandwidth with such esteemed internet shows as Two Bored Guys, Chanchaka Charmy and Alison Rosen is Your Best Friend.

This move isn’t much different than the Stickam Couch Tour that I suggested he take.

WoW – how far the “mighty” have fallen. It will be interesting to see if Skelton continues his behavior that seemed to put him into a bad light with ShopNBC brass and ultimately lead to his dismissal at the number three net. Will he take on forum owners and this blog as he has done in the past? Will he troll forums?

Or has he learned his lesson?

SOME people have turned over stones regarding Invicta Watch Company claims; Koi of watchlords has rolled over a boulder.

It turns out Invicta’s Technical Brand Manager, one of three faces of the brand on ShopNBC, is also a graduate of con college! Mr. Davis was convicted of aggravated robbery in Montgomery County, Ohio in June of 1984.

Aggravated robbery is defined as “the taking of anything of value belonging to another from the person of another or that is in the immediate control of another when the offender intentionally inflicts serious bodily injury.”

I know what you’re thinking; “What’s serious bodily injury?”

It is defined as “bodily injury which involves unconsciousness, extreme physical pain or protracted and obvious disfigurement, or protracted loss or impairment of the function of a bodily member, organ, or mental faculty, or a substantial risk of death.”

He was sentenced from 5 to 25 years. Who knew Davis was living a thug life( like Tupac thug life?! While he may have been a badd ass on the streets, Mr. Davis appears to have been a model prisoner as he served only 53 months and change, completing parole in 1990.

I’M of the opinion that the man served his time and this was nearly a quarter century ago, and in recent years is only guilty of being a jagoff; Michael “fuckin” Davis deserves a second chance.

But its still funny to find stuff like this in light of Mr. Davis preaching about “hater” sites and people making things up – especially from a convicted felon.

AFTER weeks of silence and a noticeable decline of fanbois and girls on his public Facebook page, Jim Skelton is again interacting with the public at said page. While only an anecdotal observation, It seems that as his absence from cable has dragged on, he began receiving less adoration and responses to wall posts. His continual thanking of people for their support also suggests that he had no call in the decision to leave the number three network. As were the tone of the calls when he was a host, every post on his public page seems to follow the same narrative – you got me into collecting; “I know longer” purchase watches from ShopNBC; that British guy sucks; Tim Temple sucks; when are you going somewhere to sell me watches…

He’s also taking swipes at his former employer;

“Yeah, they’ve been KILLING prices and maxing out Value Pays lately… wonder why huh? LOL”

As well as at fellow hosts:

“At the least, with Daniel you don’t ever have to endure “Ummm”, “Uhhhh” every 3rd word because he is a true professional in front of the camera. Can’t say that for everyone though…” Clearly this is in reference to Tim Temple who’s “uhhh” and “ummm” are his signature presentation style.

“I do not watch the shows. The RARE occasion I do, I will only watch Daniel or Shawn.” This is funny because he accused Wilsey of grandstanding when he publicly left Watchgeeks – guess he hates Tim “Replaced me” Temple that much more.

“I honestly think Mike (and select other vendor guests) are the only life & personality left on the watch shows.”

As this blog previously reported, the word was that Jim Skelton was very uncool to Tim Temple when they had run in’s after the later was replaced by ShopNBC. Stories have also been floating around that Skelton tried to undermine Temple when he was brought back – again, these are unsubstantiated but Skelton’s past behavior on TV and even this blog suggests an unsavory personality.

THE big question is, where will Skelton end up? He’ll definitely generate sales as there are people waiting for him to tell them what to buy. Will it be JTV? He’d fit in well with the white trash hosts on that network. Will he end up at WOW? That’s starting to seem unlikely. WOW is blowing it out with Charla and I doubt his salary would be worth the slight increase in sales. I used to think that we’d see Invicta TV with Skelton as the host, but after telling Jill Sommerstein she should have twins and name one Holocaust, leaving her visibly upset, that is not going to happen either.

He’s hinting that something is going to happen. Maybe it will be live on Stickam from the couches of those still “caught up in his allure”

One things for sure, it’s funny how it’s come full circle and Temple has replaced an apparently fired Skelton and it makes this Michael “Fuckin” Davis post from December of 2008 even funnier:

Considering how and under what circumstances Tim left SNBC “back in the day”, I doubt that would be the last place he would show up. While he may be liked there by some of the old timers, I am willing to bet that there is still enough management around to remember how he left to go start up a direct competitor and took 3 or 4 of the most popular hosts with him.

I wish no one at JTV any ill will, but it is not looking good at the moment.
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Michael

BETTERSKILLS combs the Net for information and does find it in really unusual places. So it was quite a moment when I managed to find this latest revelation of Invicta’s questionable marketing on the propaganda site that the watch company finances, watchgeeks.net.

The latest revelation comes from a WG member who purchased the turquoise watch “a few months ago.” It was presented as having a “genuine turquoise dial.” But yesterday, Michael “Fuckin” Davis was presenting the same watch on ShopNBC and fawning over the dial.

So what the hell is Howlite?

It’s a silicate mineral often used to replicate turquoise. In nature, the mineral color is white or grey with dark stripes and a porous structure that allows it to accept dyes uncommonly well. This leads to some dealers pawning it off as real turquoise, which raises the price considerably with some claiming that even jewelers have difficulty telling the two minerals apart. The Mohs scale rating of Howlite is half that of Turquoise typical hardness of five to six meaning that it can easily crumble and fracture.

SO it was first sold as Turquoise, months later as Howlite and on Amazon as Turquoise: “Textured accents and a bold dial give the Invicta Men’s Collection Stainless Steel Turquoise Stone Dial Watch eye-catching style in an easy-to-read design.” Obviously, the original poster feels cheated, and why wouldn’t he? This isn’t the first time that Invicta has been caught making questionable claims regarding a material or origin of a watch; look at just the scandals this year alone.

As expected, one of the Yellow Shirts jumped into the thread with the now worn out refrain of “There’s just not enough time in a day to be worrying about a thing like that.” and “Buy the watch for cheap, and enjoy how it LOOKS.” Personally, I’ve never understood how anyone could seriously accept this logic. How big of a vapid, mindless moron follower yearning for acceptance do you have to be to get screwed and smile, asking for more?

Would you take that stance with a car? A house?

I bet Invicta Watch Company cannot wait for this year of failure and revelation to end. I can’t wait to see what raspberries are in store for next year!