On February 19th I am launching my own WorldofWatches.TV shopping show, it will be broadcasting live every Saturday and Sunday from 6pm to 9pm Eastern Time on Direct TV channel 227. I hope you and your friends and family will watch me.

Thanks,

Lior Ben-Shmuel
President & CEO
The SWI Group

BETTERSKILLS can confirm that Swiss Watch International is indeed launching it’s own televised watch program as well as a streaming version on the Internet.

THIS move comes on the heals of the FCC approval of the NBC Universal/Comcast merger and weeks after a proposed ShopNBC stock offerings. One wonders how this new televised shopping outlet affect Invicta and the distant third home shopping network sales. World of Watches is the premier “Deal of the Day” site and moves quite a few high end brands, like Wyler, as well as their own house brands, like Swiss Legend, Jaques Lemans and Triumph. WoW routinely moves quite a bit of Invicta merchandise typically way below ShopNBC pricing on even current Shop stock.

IT’S no secret that a lot of people are tired of the constant Invicta cavalcade on ShopNBC which is starting to look as ridiculous as the “Shopping Is A Feeling ” scene in the movie True Stories.

I’d long thought that this would be an Invicta move. Looks like SWI flanked them.

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