For a network that touts itself as the “Premium lifestyle channel” they sure have gone out of their way to bring the most generic Millionsmart Chinese brands with fake provenance into America’s living rooms. TV horology fans,welcome Stauer!

I first noticed the brand several years ago when thumbing through the magazine that airlines stuff in the back of the seats that is essentially a collection of ads. The model then was also aired tonight, the Graves 33 automatic. The story was as follows

n 1933, one of the most innovative watches ever built was engineered for a millionaire collector named Henry Graves. It took more than three years and the most advanced chronological technique possible to create the multi-function masterpiece. Recently, this rare innovation was auctioned off for the record price of £5,628,000 by Sotheby’s.

Even as a young kid, I had an aversion to multi-functions faking a chronograph’s funk.  Years later, I would find the Chinese manufacturer Millionsmart and could clearly see that this was nothing more than a $10.00 Canal Street special. Interesting that the other Cherman brand also bears a striking resemblance.

Watching the presentation revealed a few unique and interesting pieces. But the fact remains – with one exception, the Swiss Banker – these are just more of the Chinese automatics and Chinese cased Japanese chronos that seem to dominate the networks selections anymore.

Nearly every model is an ‘homage’ to classic pieces from the likes of Heuer, Breitling and Alpha?! Yes, Alpha.

Nearly all of the models aired sold out. To bad I didn’t write this blog sooner to protect the customers.


WHEN ShopNBC started carrying Ed Hardy watches, I thought the network buyers and brass couldn’t sink any lower with the cheesey, cornball Chinese made shit… they surprise me. They are now carrying Steinhausen! Yes, the originator of fake European provenance for completely Chinese mechanical watches now rubs elbows with the stable of ShopNBC brands like Invicta and Renato. Before Stuhrling Original, Akribos, and Riedenschild made up a European lineage to go with a logo slapped on a mass produced Millionsmart mechanical, Steinhausen pioneered it. Depending on the model, it was either billed as a replica of a watch that was made in in 1925 or 1929. When it’s a multi-function, it always was “the most expensive and rare model in the world at the time” – a total crock of shit. They usually had a full-page ad in National Geographic.

While my knowledge has been questioned by such esteemed experts as Jim “I only sell the watches” Skelton, I’ll let the facts speak for themselves.


> Steinhausen

I urge you, the reader, to check out the MillionSmart product catalog, especially the pages and pages of ‘rare’ tourbillions’. Don’t fall for the lies.