HERE’S an interesting development in the world of TV Horology: Swiss Watch International has apparently lost the use of the word Swiss in both the name Swiss Watch International and Swiss Legend.

I stumbled on a legal decision dated January 30th of this year while researching another possible blog topic and started reading through the court records in the case, Swiss Watch International Inc. V. Federation of the Swiss Watch Industry, T.T.A.B., No. 92046786, 1/30/12

The decision by the Trademark Trial and Appeal Board of the United States Patent and Trademark Office was the culmination of an action that began in 2006 when the USPTO did not grant Swiss Watch International trademarks for either their name or house brand, Swiss Legend on the grounds that the “Swiss” would create confusion with the Federation’s marks “Swiss” and “Swiss made”.

SWI then attempted to have the “Swiss” and “Swiss Made” marks cancelled in the US on the grounds that the names had become generic in the US because the Federation did not control their use and so they were no longer entitled to protection.

But the USPTO dismissed this case and ruled that the certification marks are not generic, despite the unauthorized use of these trademarks by other parties. They cited the Federation’s worldwide monitoring and enforcement system as well as the actions they have taken against third parties that have infringed on these trademarks, as well as the American public’s recognition that the certification marks ‘Swiss’ and ‘Swiss Made’ identify the origin of a timepieces manufacture as Swiss.

Swiss Watch International has already registered a new Legend logo and trademark and I couldn’t find anything pertaining to the parent company’s name.

What strikes me is the argument; that the trademarks are “generic” in the US because third parties have used them without penalty. Might this weak argument be a finger pointed at Invicta for such memorable missteps as the Swina Gate Fiasco and the great The Great DD Debacle? There’s no way to tell because the exhibits used to make their case are either redacted or confidential.

As expected, the company currently known as SWI has filed an appeal so it will probably be awhile until we see how this case ends.

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DAYS after Watchgeeks went white, Michael Davis finally addresses the issue: via Facebook. In short, he claims WG was hacked and a lot of damage had been done; that the site could be out of commission for a few weeks. But this seems so much balderdash. All hacker attacks these days are about information – passwords, personal information and financial information. Watchgeeks has none of this. And why would someone trash their servers – what’s the point? Server trashing and data destruction are carried out by governments against one another to slow weapons development. I don’t think anyone wants to slow the asshole development that goes on at Geeks – what would we laugh at?

NO, I think that this outage was the end result of Michael Davis’ reckless sticky trying to dissuade people from buying their pre-order Tourbillons from Renato. As is now the case with any Invicta misstep or lie, the party affected was quickly notified and claimed on Facebook to have taken some action. I asked Eyal Lalo via Twitter for a comment regarding this latest outage as well as the Renato situation and he has not responded to either of the inquiries.

Those that follow WGs probably remember similar unannounced outages after the DD Debacle, the Swinese revelation and the Manmade Natural Sandstone dials made their way to other forums and this blog and people broke apart and discussed the stories to reveal a very unflattering and dark picture of the Invicta Watch Company. Following the actual membership numbers revealed a decline following these outages. That seems to indicate that the former owners we’re trying to purge those lurkers who were gathering the evidence and presenting it to the public; as well as archiving it because WGs is notorious for deleting such items.

BUT now with Invicta actually owing the forum and such a long outage, one has to wonder if this is not just a purge of non posters but also a time out. A way to push out those active posters who are critical within the TOS of the site. They can then migrate to Watchlords, Watchfreeks, WUS and make Watchgeeks a place for those easily intimidated by the MODs and Yellow Shirt members.

Let’s check out those numbers when it comes back online; If that’s still possible when it does.

WITH today’s announcement of Renato spinning off their own forum, renatogeeks; and internet TV show, can we expect the world of TV Horology to collapse under it’s diversified weight?

ShopNBC used to be the defacto place to buy brands whose retail presence was secondary to their late night cable appearances on ShopNBC. Fans regularly phish for new products, gaining bragging rights on the WG town square. Filling the huge, empty hole in their souls with easy Value Pays and products selling for a 10th of the retail value.

Watchgeeks.net was spun up by a green ShopNBC host who used it to aggregate all of those dispirit fans who routinely got into pissing contests on other forums defending the Invicta brand – this was a fruitopia for those collectors and addicts; both vain and broken.

This model worked well for awhile, like Michael Jackson and Paul McCartney. But then Invicta, who appears to have financed the site for many years, was no longer the king. Invicta quality started to wain and they began replacing the stuff that made them a value and viable brand – using coated mineral crystals and replacing stainless with polymers. Lior of SWI got into the game around this time. Where once he pushed brands that he actually owned the licensing agreement for, like Triumph and Jacques Lemans, he wanted to compete head to head with Invicta and so introduced Swiss Legend. These were “Swiss Movement” watches and Laylo loved to point out that all of his “Swiss” watches were the best value – because they were made in Switzerland. This occurred as better quality Chinese made brands were introduced (Android) and Invicta was beset by one scandal after another; caught lying about materials and having to admit that “Swiss” was actual Chinese.

The one commonality with all the TV brands is that they own no factories. They are a brand with designers who outsource it’s manufacture to the lowest bidder. I’ve seen TV Watch brand fans laugh off Fossil. But brands like Invicta are not even in Fossils league. The company actually takes a lead in quality and works with the suppliers at the manufacturing level to ensure the highest possible quality standards. Go to your local TJ Maxx and compare the two sometime.

WHEN James “No Cut Contract” Skelton replaced Tim Temple, he brought an entirely new demographic to the world of Horology. The Coors Lite; riding motorcycles in shorts and flip flops crowd people who smoked cigars and left the rings on; that drank Chardonnay from a box while wearing shirts with the top 4 buttons undone. These were not watch idiot savants – they was plain fucking idiots.

I’VE suspected that WOW.TV was a reaction to the Invicta Swinese scandal. They had been at a competitive disadvantage with Invicta who was claiming to offer supposed Swiss made watches at the same or lower prices. Always subjected to the Invicta crew of Davis, Lalo, Jill and even Skelton implying that consumers were getting Swiss made. Having handled both Swiss Legend and Invicta, the quality is slightly higher in more of the SWI examples. Surely Lior had handled the competition and realized he was surpassing Invicta but always second fiddle.

By the looks of it, WOW is a success and they are pushing Invicta product as well; sometimes the same product as Shop but far cheaper. Their customer service is legendary and far surpasses the complaints with SNBC and invicta’s CS blackhole.

AFTER the Michael Davis sticky on watchgeeks throwing Daniel Mink under the bus followed a day later with a Mink email blast announcing the planned termination of the WG/Renato relationship and launch of Renatogeeks.com and RenatoTV, two of the five major TV brands are now representing themselves with a major web presence and streaming internet tv shows. Are the remaining few far behind? How will ShopNBC and Invicta fair? Where once it looked as if ShopNBC was becoming THE Invicta channel, they have started to introduce SkyMalls favorite brand, Stauer, as well as a higher profile for Android.

Another competitive factor is Jim Skelton and where he’ll end up in September. Could Android be the next to go solo with Jim at the sales helm pushing Wing’s dreams to the fiends? Or is he headed to JTV as some are claiming and what will that do for the trailer park network and how it competes with ShopNBC?

For a network that touts itself as the “Premium lifestyle channel” they sure have gone out of their way to bring the most generic Millionsmart Chinese brands with fake provenance into America’s living rooms. TV horology fans,welcome Stauer!

I first noticed the brand several years ago when thumbing through the magazine that airlines stuff in the back of the seats that is essentially a collection of ads. The model then was also aired tonight, the Graves 33 automatic. The story was as follows

n 1933, one of the most innovative watches ever built was engineered for a millionaire collector named Henry Graves. It took more than three years and the most advanced chronological technique possible to create the multi-function masterpiece. Recently, this rare innovation was auctioned off for the record price of £5,628,000 by Sotheby’s.

Even as a young kid, I had an aversion to multi-functions faking a chronograph’s funk.  Years later, I would find the Chinese manufacturer Millionsmart and could clearly see that this was nothing more than a $10.00 Canal Street special. Interesting that the other Cherman brand also bears a striking resemblance.

Watching the presentation revealed a few unique and interesting pieces. But the fact remains – with one exception, the Swiss Banker – these are just more of the Chinese automatics and Chinese cased Japanese chronos that seem to dominate the networks selections anymore.

Nearly every model is an ‘homage’ to classic pieces from the likes of Heuer, Breitling and Alpha?! Yes, Alpha.

Nearly all of the models aired sold out. To bad I didn’t write this blog sooner to protect the customers.

IT has been a summer of scandal for the Invicta Watch Group following a winter of troubles.

The latest IWG problem for July is with the Invicta II Women’s Classique Boutique Quartz Diamond watch. The ‘diamond’ bit is as flawed as Diamond Jim!

Let’s start with the ShopNBC description:

“The round 316L stainless steel case comes in your choice of gold-tone, silver-tone and even two-tone if you can’t make up your mind. The gold-tone and silver-tone options display coordinating bezels while the two-tone option displays a silver-tone case with a gold-tone bezel. Twenty four beautiful diamond accents are set around the bezel.

The 316L stainless steel bracelet displays in the case coordinating color and the gold-tone is plated in 18K gold. The two-tone option appears in both gold-tone and silver-tone. Notice two diamond accented bracelet links located near the dial totaling an additional 18 diamond accents.”

UNFORTUNATLY for one consumer, the sad truth was revealed by a local jeweler where he took his wife’s newly acquired timepiece to replace a diamond that had fallen out, only to find out that the ‘diamonds’ are actually crystals! This scandal surfaced like the others; on the Watchgeeks website. CZ Jim Skelton quickly stepped in and locked the thread down.

Like the Swinese revelation, ShopNBC quickly moved to pull down videos that featured Shop and Invicta employees promoting the value of the pieces because of the diamonds. The diamonds being a major point of the sales presentation.

One is reminded of the ShopNBC/Renato scandal a few years ago where Renato diamond timepieces where sold with claims that the diamond quality was much higher than they actually were. This resulted in a timeout for the brand which has recently resurfaced on the number three network. When is Invicta going to get a time out? When are watchgeek/Invicta consumers going to stop buying this junk?

Some are claiming that they attempted to alert both the network and fellow TV brand watch collectors that the watch did not have diamonds; only to be rebuffed as any truth apparently is in the world of TV watch collecting. If this is truly the case, one wonders why the self described horological genius, who just so happens to rep diamonds in his internet forum handle, Jim Skelton didn’t pick up on this or how Michael “Grape Ape” Davis, Invicta’s Technical Brand Manager missed it? I mean these folks will tell you they are experts but oddly enough are only hosts and salesman whenever scandals break. Really, what’s the difference between this watch and the Waltham Crystal Kitty watch that the network has sold? About plus $80 for the Infauxta.

INVICTA made a pretty decent $100 watch back in the day. Then they attempted to market high-end pieces and have not faired well in doing so with countless issues and questions. Now they’ve somehow managed to not even make a good cheap watch anymore.

BETTERSKILLS blog has learned that Invicta Watch Group has come to the attention of the Federation of the Swiss Watch Industry FH over the Swinagate Fiasco. This was the Invicta practice of labeling Swiss Parts watches manufactured in the Far East as SWISS and then presenting these watches as “all Swiss Made” on homeshopping’s third place network, ShopNBC. A practice carried out for several years. Intrestingly enough, when the truth was revealed on watchgeeks.net by several members of that site with links to an archived ShopNBC presentation where Eyal Lalo, Invicta CEO, made the claims, the videos mysteriously disappeared. Watchgeeks is co-owned by Invicta Technically Brand Perception Manager Michael Davis and ShopNBC host Jim Skelton. Recently, Michael Davis responded to these complaints on watchgeeks by telling memebers to stop complaining or leave. Continued complaining would would get you banned.

Invicta, who is no stranger to lawsuits, potentially has a huge issue on their hands if this is pursued as they may have violated US Customs and Swiss laws.

IF a case is openned, might the “Swiss Made” provenance of the D-D Speedway Elite also be investigated?

Betterskillsblog will keep you posted.