WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

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I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

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Why in the world would Invicta trademark map locations?

Invicta to Acquire Renato?

February 2, 2012

DANIEL Mink has be lying lower than the Chi as it goes on 9 months with the undelivered Tourbillon that turned into an advanced order. Mink has stalled on a big announcement and has outright ignored complaints and threats from disgruntled customer on their ignored Facebook page.

Michael Davis, Invicta Watch Company’s Technical Brand Manager, just this morning posted on his Facebook that a big announcement will be made tonight on Larry Megan’s web show. Now “Big Announcements” from Invicta are a dime a dozen, but interestingly enough, Koi from the watchlords forum has a source who has told him that Renato has been sold and that Invicta bought up the Tourbillons that Mink couldn’t afford.

UPDATE 11:20 PM: So the big announcement is actually that Michael Davis is getting his own webs how? Jesus, these Home Shopping TV guys are like the rap moguls that run their labels out of the parents basement. Move over Skelton – Davis After Dark is here to challenge you on LiveStream. Watch the throne!

I still wonder if an Invicta takeover of Renato is eminent. I hope so – I wanna buy Renatos at JC Penny and Costco.

May that big announcement be that Renato has ‘joined’ the Invicta Watch Group?