So now Invicta’s Turquoise Dials are Not as Advertised?

BETTERSKILLS combs the Net for information and does find it in really unusual places. So it was quite a moment when I managed to find this latest revelation of Invicta’s questionable marketing on the propaganda site that the watch company finances, watchgeeks.net.

The latest revelation comes from a WG member who purchased the turquoise watch “a few months ago.” It was presented as having a “genuine turquoise dial.” But yesterday, Michael “Fuckin” Davis was presenting the same watch on ShopNBC and fawning over the dial.

So what the hell is Howlite?

It’s a silicate mineral often used to replicate turquoise. In nature, the mineral color is white or grey with dark stripes and a porous structure that allows it to accept dyes uncommonly well. This leads to some dealers pawning it off as real turquoise, which raises the price considerably with some claiming that even jewelers have difficulty telling the two minerals apart. The Mohs scale rating of Howlite is half that of Turquoise typical hardness of five to six meaning that it can easily crumble and fracture.

SO it was first sold as Turquoise, months later as Howlite and on Amazon as Turquoise: “Textured accents and a bold dial give the Invicta Men’s Collection Stainless Steel Turquoise Stone Dial Watch eye-catching style in an easy-to-read design.” Obviously, the original poster feels cheated, and why wouldn’t he? This isn’t the first time that Invicta has been caught making questionable claims regarding a material or origin of a watch; look at just the scandals this year alone.

As expected, one of the Yellow Shirts jumped into the thread with the now worn out refrain of “There’s just not enough time in a day to be worrying about a thing like that.” and “Buy the watch for cheap, and enjoy how it LOOKS.” Personally, I’ve never understood how anyone could seriously accept this logic. How big of a vapid, mindless moron follower yearning for acceptance do you have to be to get screwed and smile, asking for more?

Would you take that stance with a car? A house?

I bet Invicta Watch Company cannot wait for this year of failure and revelation to end. I can’t wait to see what raspberries are in store for next year!