watchgeeks.nyet

July 15, 2014

I’ve been peripherally following the milestones and hiccups in the world of TV horology and was aware that Invicta’s primary propaganda tool, watchgeeks.net, had been down for some time.

On a whim, I checked in today and saw this message from Invicta Watch Company CEO, Eyal Lalo:

20140715-092334-33814644.jpg

The explanation jumps right out at me:

“We were not supplied with the required codes necessary to serve the site and the existing content was blocked from our access.”

“In this past week, we then discovered, that the entire database had been intentionally erased this destroying the platform we worked so hard to diligently preserve for you to enjoy.”

The page auto-directs uses to Invicta’s Facebook page.

THIS statement seems to imply that someone maliciously took down watchgeeks and the inference to be made is that former Technical Brand Perception Manager, Michael Davis, would be the culprit. He was the administrator of the website and he publicly rage quit back in April.

In Davis’ Facebook post from June 21st, he makes mention of the neglect of the site:

“I tuned over the daily administration and maintenance of WatchGeeks to Invicta about a month ago when they would not come to terms with me over the ongoing work needed to keep it running. “

BUT interestingly, he seemed to still have enough access to state that “…(Invicta) have done absolutely no maintenance or work on the site (which is the reason why there is 3,000 membership requests sitting in queue that have not been processed).”

He went on to say that “…sooner or later that site will come crashing down.”

While I do think he’s a shithead, evidenced by his proclivity to use the ban hammer while at geeks and that threatening website directed at Koi over at watchlords; his malicious act of sabotaging watchgeeks?

Nope.

In reading through Davis’ Facebook posts, it’s clear that he just had enough of ShopHQ and Invicta.

Why?

Maybe because they send Invicta rep, and former model, Ryan Johnson to all of the remotes in sunny tropical locations while Davis stews in the Minnesota studio like Bumble the Yeti at 3:30am.

Was he tired of the constant attacks and references to his past? Maybe the guy that called in live to a Davis and Temple show and claimed he robbed bowling ally to support his Invicta addiction was the straw that broke the camels back.

I think the site was deliberately left to rot. Maybe that mail I got back in 2010 about a supposed watchgeeks social network on ning really was a strategy and not a hoax?

Watchgeeks turned into a means to an end for Invicta. A place where dissent could be squashed through deliberate and calculated attacks on character and fellow members were whipped into a frenzy to belittle and run off ‘negative’ posters. It was used to marginalized and ostracize critics. It became a point of control. And the artifacts and proof posted by pissed off consumers could easily be deleted.

But times changed. Social media changed. What once was possible to control was not as people took to social media and messageboards and eviscerated Invicta for their poor quality and misrepresented products. Hardcore Invictards abandoned the brand and nearly all of the folks that used to routinely threaten and attack me on this blog were either kicked off of watchgeeks as they were no longer useful and disappeared or they have become vocal Invicta critics because they saw the light.

As new leadership takes the reins at ShopHQ, I wonder how much longer Invicta will air on the network. It’s the same product, over and over. How many different color combinations can you put on a Bolt and act excited about?

A new social media strategy may be exactly what Invicta needs to again become relevant in a genre crowded with the addition of micro brands. In killing off watchgeeks they can further distance themselves from all of the bad karma that geeks generated. In suggesting that it was taken down maliciously, they attempt to create animus toward Davis and his ‘solopreneur’ endeavors for the remaining diehards obsessed with post counts.

The death of watchgeeks could be the clean break and reboot that the Invicta watch company needs.

I think it’s too late.

//smt/

Fresh off the heels of their edge of space weather balloon launch of watches, Invicta Watch Company is previewing a new, soon to be released model, the Subaqua Specialty NASA/Apollo 40th Anniversary Edition.
20130410-093931.jpg
It is a kitchen sink of materials that make up its construction: ceramic, thermopolymer, titanium and carbon fiber. But the big selling point is the 44.45 mm medallion case back with the official NASA vector logo that contains metal taken from Apollo Command Modules that flew to the Moon.
20130410-094424.jpg
Upon first seeing the promo pictures, I thought, “Wow, how did Invicta get a license agreement with NASA?”

But a google search of ‘Apollo 40th anniversary medallion’ turns up dozens of sites selling this medallion with the best price at nasagiftshop.com for $12.95!
20130410-094709.jpg

Beside the case back, the only other obvious ‘Apollo’ reference is the tachometer that mimics the Omega Speedmaster bezel – the watch that actually did go to the moon.

One has to wonder how NASA would feel about this new model as it is seemingly trading off of their history and implies that it is an officially licensed product. I think it is disingenuous and purposefully misleading to consumers. I’ll be interested to see the markup that this $12 medallion commands.

And in case you were curious, here’s what the other side of the medallion looks like:

20130410-095217.jpg

BACK in the 90’s a trend exploded where women started collecting miniature shoes. They were scaled quarter sized replicas of high heels and flats. Most that I saw appeared to be injection molded. They were sold along with tiered display shelves and seemed just the right thing for a stay-at-home wife to waste her husband’s money on.

At the time I remember thinking, “Why in the fuck do you want a replica shoe; why not just buy an actual pair of shoes and wear them?” It just made no goddamned sense to me.

Soon, they started appearing in dollar stores as grotesque and poorly executed caricatures of the original miniature shoes. Sound famiar?

As the Internet was in its AOL infancy, I don’t think there was a big collector market and so assume at some point these things got boxed up and put in the attic next to the glass blown French poodle vases and giant wooden forks and spoons.

Miniature furniture soon followed. And to be honest, this made a bit more sense to me as these were icons of mid-century modern designs; like the Eames lounge and Noguchi coffee table in 1/3 scale. At least these were specific, identifiable things. Are there really iconic shoes?

ENTER 2013 and the brilliant minds at Invicta Watch Company and their soon to launch line of miniature watches:

20130308-063434.jpg

Yep.

Miniature watches.

The model that they are based on is the “Venom” which has a bunch of snake cues. I’m sure these will look bitchin’ staged next to the “pure oriental” Ninja sword sets of a Katana, Wakizashi and Tanto that Watchgeeks long ago bought from the late night, infomercial-as-homeshopping channel Frost Cutlery dicks.

But these may be purely functional for some. Seeing that so many Invicta fans have such chunky wrists, they seem to weigh in well over 400 lbs. These would be perfect rings on such a ham hand. If they are going to have to cut the wall out of your bedroom to get you to the hospital, you should be swagged out.

These would also be a great first watch for an infant. One would look hard as hell on a chubby newborns wrist; complemented by an Italian horn charm necklace. And how goddamned cute would it be if daddy and baby had matching Venoms?

HERE’S an interesting development in the world of TV Horology: Swiss Watch International has apparently lost the use of the word Swiss in both the name Swiss Watch International and Swiss Legend.

I stumbled on a legal decision dated January 30th of this year while researching another possible blog topic and started reading through the court records in the case, Swiss Watch International Inc. V. Federation of the Swiss Watch Industry, T.T.A.B., No. 92046786, 1/30/12

The decision by the Trademark Trial and Appeal Board of the United States Patent and Trademark Office was the culmination of an action that began in 2006 when the USPTO did not grant Swiss Watch International trademarks for either their name or house brand, Swiss Legend on the grounds that the “Swiss” would create confusion with the Federation’s marks “Swiss” and “Swiss made”.

SWI then attempted to have the “Swiss” and “Swiss Made” marks cancelled in the US on the grounds that the names had become generic in the US because the Federation did not control their use and so they were no longer entitled to protection.

But the USPTO dismissed this case and ruled that the certification marks are not generic, despite the unauthorized use of these trademarks by other parties. They cited the Federation’s worldwide monitoring and enforcement system as well as the actions they have taken against third parties that have infringed on these trademarks, as well as the American public’s recognition that the certification marks ‘Swiss’ and ‘Swiss Made’ identify the origin of a timepieces manufacture as Swiss.

Swiss Watch International has already registered a new Legend logo and trademark and I couldn’t find anything pertaining to the parent company’s name.

What strikes me is the argument; that the trademarks are “generic” in the US because third parties have used them without penalty. Might this weak argument be a finger pointed at Invicta for such memorable missteps as the Swina Gate Fiasco and the great The Great DD Debacle? There’s no way to tell because the exhibits used to make their case are either redacted or confidential.

As expected, the company currently known as SWI has filed an appeal so it will probably be awhile until we see how this case ends.

WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

20121012-145634.jpg

I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

20121012-150725.jpg

Why in the world would Invicta trademark map locations?

AFTER the miserable failure of Jim Skelton’s last watch designs manufactured by Invicta – Imperious – he’s just announced another attempt at a watch brand.

His first release will be a tool diver; which is perfect because he’s the biggest tool in the world of TV horology.

We can expect Swiss automatics with Super Lume and sapphire crystals, as well as the all important link screws instead of pressure pins – the mark of quality and a point of pride for TV watch brands.

He’s stated that Lior is not involved so I suspect the new parent of Renato is likely the source for these, probably, Chinese cased watches. They’ll also be limited production and limited edition – as limited as a GMC limited edition, and another important selling point for TV horology aficionados.

No word on the packaging, which is also very important to any rumdum who’ll sport a Skelton original on their wrist.

Invicta to Acquire Renato?

February 2, 2012

DANIEL Mink has be lying lower than the Chi as it goes on 9 months with the undelivered Tourbillon that turned into an advanced order. Mink has stalled on a big announcement and has outright ignored complaints and threats from disgruntled customer on their ignored Facebook page.

Michael Davis, Invicta Watch Company’s Technical Brand Manager, just this morning posted on his Facebook that a big announcement will be made tonight on Larry Megan’s web show. Now “Big Announcements” from Invicta are a dime a dozen, but interestingly enough, Koi from the watchlords forum has a source who has told him that Renato has been sold and that Invicta bought up the Tourbillons that Mink couldn’t afford.

UPDATE 11:20 PM: So the big announcement is actually that Michael Davis is getting his own webs how? Jesus, these Home Shopping TV guys are like the rap moguls that run their labels out of the parents basement. Move over Skelton – Davis After Dark is here to challenge you on LiveStream. Watch the throne!

I still wonder if an Invicta takeover of Renato is eminent. I hope so – I wanna buy Renatos at JC Penny and Costco.

May that big announcement be that Renato has ‘joined’ the Invicta Watch Group?