watchgeeks.nyet

July 15, 2014

I’ve been peripherally following the milestones and hiccups in the world of TV horology and was aware that Invicta’s primary propaganda tool, watchgeeks.net, had been down for some time.

On a whim, I checked in today and saw this message from Invicta Watch Company CEO, Eyal Lalo:

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The explanation jumps right out at me:

“We were not supplied with the required codes necessary to serve the site and the existing content was blocked from our access.”

“In this past week, we then discovered, that the entire database had been intentionally erased this destroying the platform we worked so hard to diligently preserve for you to enjoy.”

The page auto-directs uses to Invicta’s Facebook page.

THIS statement seems to imply that someone maliciously took down watchgeeks and the inference to be made is that former Technical Brand Perception Manager, Michael Davis, would be the culprit. He was the administrator of the website and he publicly rage quit back in April.

In Davis’ Facebook post from June 21st, he makes mention of the neglect of the site:

“I tuned over the daily administration and maintenance of WatchGeeks to Invicta about a month ago when they would not come to terms with me over the ongoing work needed to keep it running. “

BUT interestingly, he seemed to still have enough access to state that “…(Invicta) have done absolutely no maintenance or work on the site (which is the reason why there is 3,000 membership requests sitting in queue that have not been processed).”

He went on to say that “…sooner or later that site will come crashing down.”

While I do think he’s a shithead, evidenced by his proclivity to use the ban hammer while at geeks and that threatening website directed at Koi over at watchlords; his malicious act of sabotaging watchgeeks?

Nope.

In reading through Davis’ Facebook posts, it’s clear that he just had enough of ShopHQ and Invicta.

Why?

Maybe because they send Invicta rep, and former model, Ryan Johnson to all of the remotes in sunny tropical locations while Davis stews in the Minnesota studio like Bumble the Yeti at 3:30am.

Was he tired of the constant attacks and references to his past? Maybe the guy that called in live to a Davis and Temple show and claimed he robbed bowling ally to support his Invicta addiction was the straw that broke the camels back.

I think the site was deliberately left to rot. Maybe that mail I got back in 2010 about a supposed watchgeeks social network on ning really was a strategy and not a hoax?

Watchgeeks turned into a means to an end for Invicta. A place where dissent could be squashed through deliberate and calculated attacks on character and fellow members were whipped into a frenzy to belittle and run off ‘negative’ posters. It was used to marginalized and ostracize critics. It became a point of control. And the artifacts and proof posted by pissed off consumers could easily be deleted.

But times changed. Social media changed. What once was possible to control was not as people took to social media and messageboards and eviscerated Invicta for their poor quality and misrepresented products. Hardcore Invictards abandoned the brand and nearly all of the folks that used to routinely threaten and attack me on this blog were either kicked off of watchgeeks as they were no longer useful and disappeared or they have become vocal Invicta critics because they saw the light.

As new leadership takes the reins at ShopHQ, I wonder how much longer Invicta will air on the network. It’s the same product, over and over. How many different color combinations can you put on a Bolt and act excited about?

A new social media strategy may be exactly what Invicta needs to again become relevant in a genre crowded with the addition of micro brands. In killing off watchgeeks they can further distance themselves from all of the bad karma that geeks generated. In suggesting that it was taken down maliciously, they attempt to create animus toward Davis and his ‘solopreneur’ endeavors for the remaining diehards obsessed with post counts.

The death of watchgeeks could be the clean break and reboot that the Invicta watch company needs.

I think it’s too late.

//smt/

BACK in the 90’s a trend exploded where women started collecting miniature shoes. They were scaled quarter sized replicas of high heels and flats. Most that I saw appeared to be injection molded. They were sold along with tiered display shelves and seemed just the right thing for a stay-at-home wife to waste her husband’s money on.

At the time I remember thinking, “Why in the fuck do you want a replica shoe; why not just buy an actual pair of shoes and wear them?” It just made no goddamned sense to me.

Soon, they started appearing in dollar stores as grotesque and poorly executed caricatures of the original miniature shoes. Sound famiar?

As the Internet was in its AOL infancy, I don’t think there was a big collector market and so assume at some point these things got boxed up and put in the attic next to the glass blown French poodle vases and giant wooden forks and spoons.

Miniature furniture soon followed. And to be honest, this made a bit more sense to me as these were icons of mid-century modern designs; like the Eames lounge and Noguchi coffee table in 1/3 scale. At least these were specific, identifiable things. Are there really iconic shoes?

ENTER 2013 and the brilliant minds at Invicta Watch Company and their soon to launch line of miniature watches:

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Yep.

Miniature watches.

The model that they are based on is the “Venom” which has a bunch of snake cues. I’m sure these will look bitchin’ staged next to the “pure oriental” Ninja sword sets of a Katana, Wakizashi and Tanto that Watchgeeks long ago bought from the late night, infomercial-as-homeshopping channel Frost Cutlery dicks.

But these may be purely functional for some. Seeing that so many Invicta fans have such chunky wrists, they seem to weigh in well over 400 lbs. These would be perfect rings on such a ham hand. If they are going to have to cut the wall out of your bedroom to get you to the hospital, you should be swagged out.

These would also be a great first watch for an infant. One would look hard as hell on a chubby newborns wrist; complemented by an Italian horn charm necklace. And how goddamned cute would it be if daddy and baby had matching Venoms?

WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

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I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

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Why in the world would Invicta trademark map locations?

AFTER the miserable failure of Jim Skelton’s last watch designs manufactured by Invicta – Imperious – he’s just announced another attempt at a watch brand.

His first release will be a tool diver; which is perfect because he’s the biggest tool in the world of TV horology.

We can expect Swiss automatics with Super Lume and sapphire crystals, as well as the all important link screws instead of pressure pins – the mark of quality and a point of pride for TV watch brands.

He’s stated that Lior is not involved so I suspect the new parent of Renato is likely the source for these, probably, Chinese cased watches. They’ll also be limited production and limited edition – as limited as a GMC limited edition, and another important selling point for TV horology aficionados.

No word on the packaging, which is also very important to any rumdum who’ll sport a Skelton original on their wrist.

INVICTA, I mean Imperious, is headed back to ShopNBC on February 14th with an “upgraded” version of the X-Wing and Man-O-War. The Gearhead and Jailbait Jailbreak are nowhere in sight. While there was much speculation that Ustream host Jim Skelton was the man behind Imperious, you have to wonder if those two ‘game changing’ and ‘class dominating’ designs that are not updated or appearing could be Skelton’s only contribution to the brand.

If you ask me that X-Wing looks a lot like the redesigned Bolt Zeus which, according to some sources, seems to have tanked.

The show on Valentine’s Day will also be the premier of a new face for Invicta Imperious, former Atlanta Falcon Jamal “Dirty Bird” Anderson. He’s been hired as the Brand Ambassador which is odd that he’s presenting. And I thought most BAs were still active in their respective specialties?

Anderson’s debut on ShopNBC marks the three year anniversary of his arrest for felony cocaine possession and a misdemeanor marijuana charge. It has also been revealed that the Georgia Department of Revenue is claiming he owes $102,797.06 for the 2007 tax year.

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One can only imagine the stories that Anderson and Davis can swap at the company pot luck. The Jailbird and the Dirty Bird… You just can’t make this stuff up.

AFTER much talk of “changing the game” and a big countdown on his Public Figure Facebook page, Jim Skelton made the announcement that Betterskills had speculated on months ago; that he would join Lior’s fledgling World of Watches TV that is streamed live on Ustream and on the satillite infomercial channel. Jim will be sharing Ustream bandwidth with such esteemed internet shows as Two Bored Guys, Chanchaka Charmy and Alison Rosen is Your Best Friend.

This move isn’t much different than the Stickam Couch Tour that I suggested he take.

WoW – how far the “mighty” have fallen. It will be interesting to see if Skelton continues his behavior that seemed to put him into a bad light with ShopNBC brass and ultimately lead to his dismissal at the number three net. Will he take on forum owners and this blog as he has done in the past? Will he troll forums?

Or has he learned his lesson?

ValueVision Media quietly reported their 2nd Quarter results a little over a week ago an it seems that the apparent firing of Jim Skelton did not impact watch sales as ShopNBC brass noted that they improved.

“The Watch category benefitted from a more diverse product mix and achieved improved productivity per minute with attractive margins, as part of a strategically planned reduction in air-time.”

FANS of Skelton may point out that since he left, a lot of watches have been offered on 6 Value Pays. I’d agree that this helps sales but do not think the move is to entice Skelton’s fan base or as a response to a purchasing drop off by those most ardent of fans, something he suggested on his Facebook page. Rather, it is a response to the continued malaise that is the Not So Great Depression.

Even if you’re not a fan of the mostly Chinese made watches featured on ShopNBC, the network have made a point of expanding their offerings and most of these are within the 38 mm to 47 mm size range as opposed to the caricatures that have marked Invicta designs over the past few years. These new brands are also selling out while Invicta doesn’t seem to anymore. So it’s possible that the core consumer has changed.

With the reported return of Daniel Mink and Renato, it will be interesting to count the sell outs and compare them to the same, tired Invicta rehashed designs. I’d love to be a fly on the wall in Shop’s green room when he shares it with Invicta’s Technical Brand Manager and convicted felon, Michael “fuckin” Davis.

You’ll remember he used Watchgeeks.net to famously call into question the shady sales exercise of the Renato Tourbillon, suggesting that people cancel their orders, which conveniently coincided with Invicta Watch Company’s hinting around at their coming Chinese Tourby offering.

Maybe it’s just me, but Invicta’s continuing slide in quality of both workmanship and materials, coupled with tired and boring designs is reminiscent of Detroit in the late 70’s. Can the brand continue to be the Shop’s cash cow or will one of these new brands claim the crown?