watchgeeks.nyet

July 15, 2014

I’ve been peripherally following the milestones and hiccups in the world of TV horology and was aware that Invicta’s primary propaganda tool, watchgeeks.net, had been down for some time.

On a whim, I checked in today and saw this message from Invicta Watch Company CEO, Eyal Lalo:

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The explanation jumps right out at me:

“We were not supplied with the required codes necessary to serve the site and the existing content was blocked from our access.”

“In this past week, we then discovered, that the entire database had been intentionally erased this destroying the platform we worked so hard to diligently preserve for you to enjoy.”

The page auto-directs uses to Invicta’s Facebook page.

THIS statement seems to imply that someone maliciously took down watchgeeks and the inference to be made is that former Technical Brand Perception Manager, Michael Davis, would be the culprit. He was the administrator of the website and he publicly rage quit back in April.

In Davis’ Facebook post from June 21st, he makes mention of the neglect of the site:

“I tuned over the daily administration and maintenance of WatchGeeks to Invicta about a month ago when they would not come to terms with me over the ongoing work needed to keep it running. “

BUT interestingly, he seemed to still have enough access to state that “…(Invicta) have done absolutely no maintenance or work on the site (which is the reason why there is 3,000 membership requests sitting in queue that have not been processed).”

He went on to say that “…sooner or later that site will come crashing down.”

While I do think he’s a shithead, evidenced by his proclivity to use the ban hammer while at geeks and that threatening website directed at Koi over at watchlords; his malicious act of sabotaging watchgeeks?

Nope.

In reading through Davis’ Facebook posts, it’s clear that he just had enough of ShopHQ and Invicta.

Why?

Maybe because they send Invicta rep, and former model, Ryan Johnson to all of the remotes in sunny tropical locations while Davis stews in the Minnesota studio like Bumble the Yeti at 3:30am.

Was he tired of the constant attacks and references to his past? Maybe the guy that called in live to a Davis and Temple show and claimed he robbed bowling ally to support his Invicta addiction was the straw that broke the camels back.

I think the site was deliberately left to rot. Maybe that mail I got back in 2010 about a supposed watchgeeks social network on ning really was a strategy and not a hoax?

Watchgeeks turned into a means to an end for Invicta. A place where dissent could be squashed through deliberate and calculated attacks on character and fellow members were whipped into a frenzy to belittle and run off ‘negative’ posters. It was used to marginalized and ostracize critics. It became a point of control. And the artifacts and proof posted by pissed off consumers could easily be deleted.

But times changed. Social media changed. What once was possible to control was not as people took to social media and messageboards and eviscerated Invicta for their poor quality and misrepresented products. Hardcore Invictards abandoned the brand and nearly all of the folks that used to routinely threaten and attack me on this blog were either kicked off of watchgeeks as they were no longer useful and disappeared or they have become vocal Invicta critics because they saw the light.

As new leadership takes the reins at ShopHQ, I wonder how much longer Invicta will air on the network. It’s the same product, over and over. How many different color combinations can you put on a Bolt and act excited about?

A new social media strategy may be exactly what Invicta needs to again become relevant in a genre crowded with the addition of micro brands. In killing off watchgeeks they can further distance themselves from all of the bad karma that geeks generated. In suggesting that it was taken down maliciously, they attempt to create animus toward Davis and his ‘solopreneur’ endeavors for the remaining diehards obsessed with post counts.

The death of watchgeeks could be the clean break and reboot that the Invicta watch company needs.

I think it’s too late.

//smt/

WITH today’s announcement of Renato spinning off their own forum, renatogeeks; and internet TV show, can we expect the world of TV Horology to collapse under it’s diversified weight?

ShopNBC used to be the defacto place to buy brands whose retail presence was secondary to their late night cable appearances on ShopNBC. Fans regularly phish for new products, gaining bragging rights on the WG town square. Filling the huge, empty hole in their souls with easy Value Pays and products selling for a 10th of the retail value.

Watchgeeks.net was spun up by a green ShopNBC host who used it to aggregate all of those dispirit fans who routinely got into pissing contests on other forums defending the Invicta brand – this was a fruitopia for those collectors and addicts; both vain and broken.

This model worked well for awhile, like Michael Jackson and Paul McCartney. But then Invicta, who appears to have financed the site for many years, was no longer the king. Invicta quality started to wain and they began replacing the stuff that made them a value and viable brand – using coated mineral crystals and replacing stainless with polymers. Lior of SWI got into the game around this time. Where once he pushed brands that he actually owned the licensing agreement for, like Triumph and Jacques Lemans, he wanted to compete head to head with Invicta and so introduced Swiss Legend. These were “Swiss Movement” watches and Laylo loved to point out that all of his “Swiss” watches were the best value – because they were made in Switzerland. This occurred as better quality Chinese made brands were introduced (Android) and Invicta was beset by one scandal after another; caught lying about materials and having to admit that “Swiss” was actual Chinese.

The one commonality with all the TV brands is that they own no factories. They are a brand with designers who outsource it’s manufacture to the lowest bidder. I’ve seen TV Watch brand fans laugh off Fossil. But brands like Invicta are not even in Fossils league. The company actually takes a lead in quality and works with the suppliers at the manufacturing level to ensure the highest possible quality standards. Go to your local TJ Maxx and compare the two sometime.

WHEN James “No Cut Contract” Skelton replaced Tim Temple, he brought an entirely new demographic to the world of Horology. The Coors Lite; riding motorcycles in shorts and flip flops crowd people who smoked cigars and left the rings on; that drank Chardonnay from a box while wearing shirts with the top 4 buttons undone. These were not watch idiot savants – they was plain fucking idiots.

I’VE suspected that WOW.TV was a reaction to the Invicta Swinese scandal. They had been at a competitive disadvantage with Invicta who was claiming to offer supposed Swiss made watches at the same or lower prices. Always subjected to the Invicta crew of Davis, Lalo, Jill and even Skelton implying that consumers were getting Swiss made. Having handled both Swiss Legend and Invicta, the quality is slightly higher in more of the SWI examples. Surely Lior had handled the competition and realized he was surpassing Invicta but always second fiddle.

By the looks of it, WOW is a success and they are pushing Invicta product as well; sometimes the same product as Shop but far cheaper. Their customer service is legendary and far surpasses the complaints with SNBC and invicta’s CS blackhole.

AFTER the Michael Davis sticky on watchgeeks throwing Daniel Mink under the bus followed a day later with a Mink email blast announcing the planned termination of the WG/Renato relationship and launch of Renatogeeks.com and RenatoTV, two of the five major TV brands are now representing themselves with a major web presence and streaming internet tv shows. Are the remaining few far behind? How will ShopNBC and Invicta fair? Where once it looked as if ShopNBC was becoming THE Invicta channel, they have started to introduce SkyMalls favorite brand, Stauer, as well as a higher profile for Android.

Another competitive factor is Jim Skelton and where he’ll end up in September. Could Android be the next to go solo with Jim at the sales helm pushing Wing’s dreams to the fiends? Or is he headed to JTV as some are claiming and what will that do for the trailer park network and how it competes with ShopNBC?