2012 in review

December 30, 2012

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 39,000 views in 2012. If each view were a film, this blog would power 9 Film Festivals

Click here to see the complete report.

IN a marketing move that seems to have fallen flat, the Invicta Watch Company created a rig with cameras to be slung under a weather ballon and launched it. The result: they could have achieved the same result at the local, Hollywood Florida Olan Mills.

I’m not sure exactly what the expectation was other than attempting, all be it way too belatedly, to ride the coat tails of the Felix Baumgartner record breaking jump that occurred back in October.

Details are lacking on the Invicta news page which is interesting because one would think Invicta would be milking this for all that it’s worth, I mean as much as sending watches up on a weather ballon can be milked. Of the 36 timepieces sent up, only pictures of three have been released by Eyal Lalo. Might the others be suffering from failing movements? Might hands be falling off on the edge of space as they appear to do here on Earth? Surely if the images and the high speed video that is promised do not show up, the conspiracy theories will follow.

One suspects that these timepieces will probably be sold at a premium with an official certificate of authenticity that they have been on the edge of space, along with t-shirts and other products.

The public is speaking and not very favorably:

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HERE’S an interesting development in the world of TV Horology: Swiss Watch International has apparently lost the use of the word Swiss in both the name Swiss Watch International and Swiss Legend.

I stumbled on a legal decision dated January 30th of this year while researching another possible blog topic and started reading through the court records in the case, Swiss Watch International Inc. V. Federation of the Swiss Watch Industry, T.T.A.B., No. 92046786, 1/30/12

The decision by the Trademark Trial and Appeal Board of the United States Patent and Trademark Office was the culmination of an action that began in 2006 when the USPTO did not grant Swiss Watch International trademarks for either their name or house brand, Swiss Legend on the grounds that the “Swiss” would create confusion with the Federation’s marks “Swiss” and “Swiss made”.

SWI then attempted to have the “Swiss” and “Swiss Made” marks cancelled in the US on the grounds that the names had become generic in the US because the Federation did not control their use and so they were no longer entitled to protection.

But the USPTO dismissed this case and ruled that the certification marks are not generic, despite the unauthorized use of these trademarks by other parties. They cited the Federation’s worldwide monitoring and enforcement system as well as the actions they have taken against third parties that have infringed on these trademarks, as well as the American public’s recognition that the certification marks ‘Swiss’ and ‘Swiss Made’ identify the origin of a timepieces manufacture as Swiss.

Swiss Watch International has already registered a new Legend logo and trademark and I couldn’t find anything pertaining to the parent company’s name.

What strikes me is the argument; that the trademarks are “generic” in the US because third parties have used them without penalty. Might this weak argument be a finger pointed at Invicta for such memorable missteps as the Swina Gate Fiasco and the great The Great DD Debacle? There’s no way to tell because the exhibits used to make their case are either redacted or confidential.

As expected, the company currently known as SWI has filed an appeal so it will probably be awhile until we see how this case ends.

WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

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I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

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Why in the world would Invicta trademark map locations?

AFTER the miserable failure of Jim Skelton’s last watch designs manufactured by Invicta – Imperious – he’s just announced another attempt at a watch brand.

His first release will be a tool diver; which is perfect because he’s the biggest tool in the world of TV horology.

We can expect Swiss automatics with Super Lume and sapphire crystals, as well as the all important link screws instead of pressure pins – the mark of quality and a point of pride for TV watch brands.

He’s stated that Lior is not involved so I suspect the new parent of Renato is likely the source for these, probably, Chinese cased watches. They’ll also be limited production and limited edition – as limited as a GMC limited edition, and another important selling point for TV horology aficionados.

No word on the packaging, which is also very important to any rumdum who’ll sport a Skelton original on their wrist.

MZ Berger Acquires Renato

February 14, 2012

BETTERSKILLS has learned that the Renato brand has been acquired by MZ Berger, better known as the design, marketing and manufacturer of watch brands that include Elgin, XOSkeleton and Sharp as well as the licensed manufacturer of several trademarks including Disney and Paul Frank. They also own the name Gruen.

Koi of watchlords.com was the first to announce that MZ Berger was the new owner on the watchlords website.

APPARENTLY the official announcement of the acquisition was supposed to take place yesterday but has, for some reason, been delayed. Here’s what we do know:

All but 65 people have received refunds for the long delayed Tourbillon and 61 are waiting for a new tourbillon due out later this year.

There actually was an issue with the Seagull made movements that delayed delivery an not meddling by Invicta Watch Company

Financial issues due to the week economy and the federal bankruptcy case involving Scott Rothstein who owned a portion of Renato tied up cash flow resulting in problems meeting financial obligations for a period of time.

Renato will return to ShopNBC some time around April 1st, 2012 as well as other venues due to the market share the new owners have.

After the announcement on WL, One of the first results for “renato and MZ Berger” is a long sold out Renato at ShopNBC. Interestingly enough, the warranty is provided by MZ Berger.

More information as this story develops.

Invicta to Acquire Renato?

February 2, 2012

DANIEL Mink has be lying lower than the Chi as it goes on 9 months with the undelivered Tourbillon that turned into an advanced order. Mink has stalled on a big announcement and has outright ignored complaints and threats from disgruntled customer on their ignored Facebook page.

Michael Davis, Invicta Watch Company’s Technical Brand Manager, just this morning posted on his Facebook that a big announcement will be made tonight on Larry Megan’s web show. Now “Big Announcements” from Invicta are a dime a dozen, but interestingly enough, Koi from the watchlords forum has a source who has told him that Renato has been sold and that Invicta bought up the Tourbillons that Mink couldn’t afford.

UPDATE 11:20 PM: So the big announcement is actually that Michael Davis is getting his own webs how? Jesus, these Home Shopping TV guys are like the rap moguls that run their labels out of the parents basement. Move over Skelton – Davis After Dark is here to challenge you on LiveStream. Watch the throne!

I still wonder if an Invicta takeover of Renato is eminent. I hope so – I wanna buy Renatos at JC Penny and Costco.

May that big announcement be that Renato has ‘joined’ the Invicta Watch Group?