Invicta Watches Hitch a Ride on a Weather Ballon: The Public Reacts

IN a marketing move that seems to have fallen flat, the Invicta Watch Company created a rig with cameras to be slung under a weather ballon and launched it. The result: they could have achieved the same result at the local, Hollywood Florida Olan Mills.

I’m not sure exactly what the expectation was other than attempting, all be it way too belatedly, to ride the coat tails of the Felix Baumgartner record breaking jump that occurred back in October.

Details are lacking on the Invicta news page which is interesting because one would think Invicta would be milking this for all that it’s worth, I mean as much as sending watches up on a weather ballon can be milked. Of the 36 timepieces sent up, only pictures of three have been released by Eyal Lalo. Might the others be suffering from failing movements? Might hands be falling off on the edge of space as they appear to do here on Earth? Surely if the images and the high speed video that is promised do not show up, the conspiracy theories will follow.

One suspects that these timepieces will probably be sold at a premium with an official certificate of authenticity that they have been on the edge of space, along with t-shirts and other products.

The public is speaking and not very favorably:

Invicta Now Trademarking Physical Locations?

WHILE attempting to figure out who will be producing Jim Skelton’s yet to be launched watch brand, I can across some brand new Invicta trademarks.

As if the Sea Hunter, Sea Spider, Sea Thunder, Sea Excursion and Sea Wizard wasn’t enough ocean inspired insipidness, welcome yet another dive inspired fashion watch family: the Sea Bird. As this is only a name in that same, tired serif font, there are no designs to yet share.

Might I suggest the Sea Men as the next in this fine lineage?

I wonder if Eyal actually pays for someone to come up with this shit or if it gives his wife something to do? I mean whose bright idea is “JT FOR INVICTA, TOWER OF STRENGTH” – what does that even represent? They apparently plan to make key chains, jewelry, watch boxes and cases with this branding.

WE also can see that Invicta appears to be diversifying with an interesting application for the trademark PowerPatch which covers a range of potential products that including battery packs for handheld electronics,I’d assume smart phones, stands and cases. This move sort of makes sense as they’ll now be able to sell all of their most rabid fans phone cases that match their favorite watches. Okay, that sounded a lot better when it was just a thought rolling around in my head. Reading it out loud and it sounds pretty goddamned dumb – but hey Invictard reality is not like mine so what do I know.

BUT what I find really intriguing is the trademarking of two different sets of map coordinates. So I pasted them into Google Maps.

The first, 47.1070N, 6.8246E, resolves to an apparent paper street and set of stairs near a Swiss address, Rue de Beauregard 7, 2300 La Chaux-de-Fonds, Switzerland.

I have been unable to determine what is at the address in question but I wonder if this might be an office of the company.

THE second trademark is 26.0280N, 80.1698W. This resolves to Invicta World Headquarters in Hollywood Florida:

Why in the world would Invicta trademark map locations?